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Oliver Buchannon
Jonathan Price
The Replace vs. Repair Math Just Flipped. Are You Selling It Right?

Apr 18, 2026

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13 min read

The Replace vs. Repair Math Just Flipped. Are You Selling It Right?

Inside: HVAC equipment up 30%, supplier increases this week, and the two-option close that wins the job anyway.

Jonathan Price
Jonathan Price
Your Material Costs Changed. Your Bids Probably Haven't.

Apr 11, 2026

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1 min read

Your Material Costs Changed. Your Bids Probably Haven't.

Inside: Steel and copper tariffs just hit 50%. Here is what every trade contractor needs to reprice before the next job

Jonathan Price
Jonathan Price
The Recurring Revenue You're Leaving on Every Job

Apr 4, 2026

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1 min read

The Recurring Revenue You're Leaving on Every Job

Inside: The Maintenance Plan Playbook That Grows Profit

Jonathan Price
Jonathan Price
Spring Rush Control: The Response, Capacity, and Pricing Moves That Keep Revenue Moving Before the Season Gets Crowded

Mar 28, 2026

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1 min read

Spring Rush Control: The Response, Capacity, and Pricing Moves That Keep Revenue Moving Before the Season Gets Crowded

Jonathan Price
Jonathan Price
Keep the Customer: The Retention and Review Moves That Turn a One-Time Job Into a Long-Term Account

Mar 21, 2026

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1 min read

Keep the Customer: The Retention and Review Moves That Turn a One-Time Job Into a Long-Term Account

Jonathan Price
Jonathan Price
Spring Capacity: The Small Office Fixes That Keep the Board Full Without Burning Out the Crew

Mar 14, 2026

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1 min read

Spring Capacity: The Small Office Fixes That Keep the Board Full Without Burning Out the Crew

Jonathan Price
Jonathan Price
The Margin Reset: The Quiet Fix That Protects Profit Before Spring

Mar 7, 2026

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1 min read

The Margin Reset: The Quiet Fix That Protects Profit Before Spring

Jonathan Price
Jonathan Price
The 15-Minute Rule: The Fastest Way to Stop Losing Jobs

Feb 28, 2026

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1 min read

The 15-Minute Rule: The Fastest Way to Stop Losing Jobs

Win More Jobs Faster

Jonathan Price
Jonathan Price
The Missed Call Tax: You’re Paying for Leads You Don’t Answer

Feb 21, 2026

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1 min read

The Missed Call Tax: You’re Paying for Leads You Don’t Answer

The Missed Call Tax Is Real

Jonathan Price
Jonathan Price
The Labor Burden Trap: Your Hourly Rate Is Lying

Feb 16, 2026

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1 min read

The Labor Burden Trap: Your Hourly Rate Is Lying

Your hourly rate is undercharging you.

Jonathan Price
Jonathan Price
The Markup Matrix: Stop Letting Materials Eat Your Margin

Feb 7, 2026

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1 min read

The Markup Matrix: Stop Letting Materials Eat Your Margin

One table. One target. More profit.

Jonathan Price
Jonathan Price
The $89 Profit Lever: Stop Doing “Take a Look” for Free

Feb 2, 2026

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1 min read

The $89 Profit Lever: Stop Doing “Take a Look” for Free

Charge a diagnostic fee, credit it on approval, and block price shoppers.

Jonathan Price
Jonathan Price

Blue Collar Profits

The 5-minute profit brief for service business owners.